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Council rejects repeal of billboard-relocation language, approves variance pathway

2111552 · January 7, 2025
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Summary

After public comment from billboard operator Lamar, the Coeur d'Alene City Council voted down an ordinance that would have repealed recent rules allowing relocation of existing billboards and instead approved a separate ordinance that permits applicants to seek a variance from relocation standards.

The Coeur d'Alene City Council on Jan. 7 considered two competing code changes related to billboard relocation. Council voted against repealing the relocation provisions but approved an amendment allowing applicants to request a variance from the code’s relocation restrictions.

Renata (planning staff) presented two options requested by council: (1) repeal portions of Chapter 15.50.400 (subsections C3 and C4) that permit existing billboards to relocate under certain conditions, and (2) add language to allow applicants to request a variance from any restriction in section 15.50.400C, subject to a showing of undue hardship due to site characteristics and a finding that approval would not be contrary to the public interest.

During public comment Lamar representatives—Duane (Dwayne) Halliday and Neil Schreiber—described Lamar as a…

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