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Alexander County staff to pursue RFP for branding, website redesign and mobile app; board signals support
Summary
County staff described plans to issue a request for proposals for a branding initiative, website redesign and a mobile app; staff said an RFP could be issued in late January or early February and that the project could take six to 12 months. Commissioners gave informal support but took no formal vote.
At the Jan. 6 Alexander County Board of Commissioners meeting, county staff described plans to issue a request for proposals (RFP/RFQ) to hire a marketing or design firm to develop a branding strategy, redesign the county website and build a mobile app.
Gary Herman presented the initiative, saying the right firm would "help us develop and implement a comprehensive branding strategy with the goal of establishing a distinct, strong, and resilient brand for our county." Herman listed possible branding deliverables including a mission statement, color palette, county logo, tag line, design standards and document templates.
Herman said the process would include community engagement—public work sessions with citizens, county departments and local businesses—and that the county could issue the RFP "by late January or early February." He said selected firms would work with county staff throughout the process, and estimated implementation would likely take "6 to 12 months" once elements were selected.
Herman named David Moose as the county employee working on the RFP and said the initiative could be included in the fiscal 2025-26 budget process. Commissioners asked about timeline and public involvement; one commissioner said "Thumbs up. I say proceed." The board did not take a formal vote during the meeting; staff said they will finalize the RFP and report back with cost estimates.
No budget figures or specific firms were presented at the meeting; staff characterized the RFP as a way to determine costs and select desired services from respondents.
