CFISD launches marketing push, tuition‑based pre‑K and facility revenue plans to boost enrollment and revenue

CYPRESS‑FAIRBANKS ISD — District staff on Monday laid out a multi‑pronged plan under Strategic Plan Guardrail 3 to raise enrollment, recruit teachers and generate new revenue through marketing, tuition‑based pre‑K, facility naming rights and expanded rentals.

Dawn Tryon, director of community engagement, said the fall marketing campaign targeted the total market and the Hispanic market using Pandora audio, digital video, community print and paid social media. “Our fall enrollment campaign aims to encourage parents to enroll their children in CFISD at an early age and inform new move‑ins of the benefits that CFISD schools offer,” Tryon said. She told trustees the Pandora ad reached more than 150,000 listeners, including nearly 30,000 in the targeted Hispanic market, and the team is preparing a spring campaign and a teacher recruitment push.

Tuition‑based pre‑K: Scott Tucker and Chief Academic Officer Doctor Goree outlined a paid pre‑K plan set to launch Jan. 21. The district will offer paid pre‑K at elementary campuses depending on space; if a home campus is…