CFISD outlines marketing, facility-use and revenue plans; tuition-based pre-K launches Jan. 21

District leaders on Monday briefed the Cypress-Fairbanks ISD Board of Trustees on a broad community-relations and revenue strategy that combines marketing campaigns, business partnerships, naming-rights consulting, expanded facility rentals and a tuition-based pre-K program aimed at stabilizing enrollment and generating non-tax revenue.

Teresa Hall, CFISD chief of staff, told trustees the effort—organized under the district’s strategic plan guardrail 3—focuses on communication, stakeholder engagement and new revenue streams. “Our goal is to increase student enrollment with a more proactive approach and to maintain consistent messaging to prevent enrollment declines,” Don Tryon, Director of Community Engagement, told the board.

The board received multiple data points administrators say support the strategy: a fall enrollment advertising effort that reached more than 150,000 Pandora listeners (approximately 30,000 in the targeted Hispanic market), an email campaign sent to 297,622 addresses, and a paid social campaign targeted inside and outside district…