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Staff outlines wayfinding design work, business outreach and 2025 goals
Summary
City planning/economic development staff reported completion of phase 1 of a wayfinding assessment with Guide Studio, welcomed 19 new businesses in 2024 and said phase 2 design work is beginning with the goal of producing bid-ready sign documents this year.
City staff provided council an update on the city’s wayfinding program and economic outreach efforts on Tuesday, reporting the completion of a first-phase assessment and a push to convert concepts to installable signs this year.
The staff presentation said the city welcomed 19 businesses in 2024, including Current Lighting and Sequoia Financial Group, and that staff compiled and used a business contact list to support outreach. The first phase of wayfinding work with Guide Studio produced an assessment and concept families of signs based on the city's new branding.
Phase 2, which the mayor signed recently, will advance the wayfinding concepts through design to the point of bid documents and fabrication specifications. Staff said the goal is to have bid documents ready and to prioritize phasing and budgets; if time allows, some installation work could begin in 2025. Staff said they will brief the Planning Commission in the near term so that commission members are aware of upcoming physical changes.
Staff distributed printed copies of the wayfinding assessment and concept report to council at the meeting and invited members to contact staff with questions.
