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City reports about 10,000 household responses to census outreach; plans additional outreach and targeted ads
Summary
Staff said they have received roughly 10,000 household census responses (covering approximately 25,000 residents), described recent mailers and media, and discussed additional targeted outreach including partnerships with churches and a planned Census Saturday.
City staff provided an update on the local census outreach effort during the Jan. 9 workshop.
Staff reported the city mailed 75,000 residential-address mailers before Christmas and is receiving several hundred responses per day. The presenter said the city “currently stands at about 10,000 responses — households responding — and that's about 25,000,” and described ongoing outreach including targeted Comcast ads, theater ads, social media, partnerships with local churches and a planned Census Saturday to canvass low-response neighborhoods. Staff said the goal is to complete the local count by the end of February so GNRC can audit the results.
Councilmembers discussed additional tactics, including targeted text/phone reminders to likely nonresponders, using voter records and utility data to identify households that have not responded, and possibly contracting a marketing firm if response rates do not improve. Staff said they will evaluate outreach progress in the coming weeks and could seek limited funding for targeted marketing if needed.
