Dr. Sorensen, La Joya ISD superintendent, outlined a districtwide strategic planning process intended to set multi-year priorities and produce a community-informed plan targeted for release in July or August 2025.

The plan will proceed in four parts — understand, engage, build and release — and will combine quantitative analyses (including a quality seats analysis led by the district cabinet) with broad community input through surveys, focus groups, advisory groups and a community design day in April.

Sorensen described the engagement window as running from November through March, with targeted outreach to specific stakeholder groups including students, parents, educators, principals, special-education families, fine-arts parents and athletics parents. "What do people have to say? What do people want? What are our hopes and dreams?" Sorensen asked, saying the process will prioritize both quantitative and qualitative data.

The district cabinet will present the quality seats analysis to the community while Sorensen conducts town halls, instructional walkthroughs and focused interviews. Sorensen said she will convene the superintendent advisory groups and additional targeted focus groups and will publish surveys on both current state and future-focused priorities, with the survey results shared publicly.

Board members were invited to participate in events and to publicize dates when they are announced. In response to a scheduling question, Sorensen said, "I'll give the community an opportunity for those that are working during the week to attend on a weekend." A board member complimented the process branding, saying, "I love the logo, doctor Sorensen. The logo suits it well. It matches our mission statement." (Board members are not named in the transcript.)

Sorensen described a community design day in April that will gather stakeholders districtwide to synthesize the engagement results and identify the plan's large pillars and measures of success. The superintendent said the final plan could be three, five or ten years in length depending on community preference and that the district will publish implementation measures once the plan is released.

The district framed the effort around transparency and trust-building during La Joya ISD's centennial year and encouraged broad public participation. Dates and materials will be shared on the district website and on social media as they are scheduled.