Riverfront Park reports more than 1 million visits, $930,000 in sponsorships after 50th Expo

John, a park staff member, told the Spokane Park Board that Riverfront Park drew more than 1,000,000 visits in 2024 and that the park’s 50th Expo programming generated substantial sponsorship and earned-revenue support.

"Overall this year, we had over a 1,000,000 visitors," John said, summarizing the department’s year-end recap. He told the board Expo-related programming from May 4 to July 4 accounted for more than 317,000 of those visitors and that the city contracted marketing produced roughly 1,600,000 accounts reached and 6,800,000 impressions.

The nut graf: Riverfront staff framed the 2024 season as a milestone year of public attendance and partnerships that combined paid marketing, private sponsorships and nonprofit support to fund events and security work. Park staff said the Expo budget for 2024 totaled $1,700,000, with roughly $930,000 raised from 39 sponsors.

In a detailed presentation, staff listed program and operations highlights. Among the items they reported:

- Expo and…