The HBC's assigned advisory committee voted Jan. 7 to require revisions to a proposed sign for Northeast Advisors at 0 Main Street and to require a master sign plan for the building.

The applicant told the committee the business will occupy an upstairs space and proposed a painted, carved wood wall sign 10 inches by 48 inches to be centered on the building face. The applicant said the flat fascia is about 20 inches tall and that the sign would be installed "right in between" two existing hanging signs.

The committee objected to the proposed location. Commissioner Ben Norman said, "I'm I'm really, not, supportive of the location. I think it's confusing and just sort of doesn't, doesn't direct people to the door." Commissioner Kevin Koester and other members said signage for second-floor tenants on Main Street has traditionally been placed adjacent to the entry and that the proposed centered location would confuse visitors and fail to identify the entrance. Commissioner Mark said the palette was acceptable but the design "could feel a little bit more akin to Nantucket and specifically Main Street."

The committee confirmed the sign material would be wood and painted and noted logo use is capped at 15% of sign space under the town's sign guidance. Staff member Nikki Sherif advised the applicant to prepare a separate master sign plan application that photographs and documents existing tenant signs so approved locations are memorialized for the entire building and future tenants.

Commissioner Kevin Koester made a motion asking that the application be held for revisions and that the applicant submit a master sign plan for the building; Commissioner Paul Wolf seconded. The motion passed by roll call; members present voted in favor. (See actions for votes and mover/second.)

The committee also discussed historical sign approaches on Main Street and encouraged the applicant to consider serif or more traditional type treatments so the sign better fits the downtown streetscape.

Earlier in the meeting the committee approved minutes from Oct. 29, 2024; Commissioner Kevin Koester abstained from that vote.

The applicant and staff were directed to return with a revised design that locates signage adjacent to the second-floor entry (or documents the approved location in a master sign plan) and with the master sign plan filing documenting all tenant signage for the building.