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Clayton planning commission advances plan for wayfinding banners, proposes business sponsorships
Summary
Planning commissioners discussed a wayfinding and banner program that would use utility-pole brackets and business-sponsored banners to mark parks, districts and destinations; the town would buy brackets and businesses would pay for banner production.
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Members of the Town of Clayton planning commission discussed a proposed wayfinding and banner program that would pair decorative banners with additional directional signs to help visitors find parks and business districts.
Commissioners said the town’s existing pole banners might be adapted so the decorative banner remains and a secondary, smaller durable sign (for example, aluminum with arrows) provides wayfinding. The group discussed mounting methods, wind-resistant brackets and the risk of state highway or utility-company restrictions on freestanding posts.
Dave and others said businesses could sponsor banners to offset cost: the sponsor’s logo would occupy a small portion of the banner while the town’s wayfinding or “Town of Clayton” design occupies the remainder. Commissioners said vendors they previously used (Downtown Decorations) supply banners and could advise on design and batch-production costs; repeated identical banners are cheaper than unique individual designs.
Commissioners agreed the town would purchase brackets and hardware and that businesses would typically pay a one-time cost for a banner. The commission discussed a possible replacement policy: a sponsor would replace a severely weathered banner or the town could reassign a location to a new sponsor.
Questions included banner lifetime, maintenance and whether banners could stay year-round. Commissioners said holiday banners bought a decade ago are still serviceable, but vendor guidance will determine expected lifespans and whether a yearly contract is appropriate. Staff committed to contact vendors for price and lifetime estimates before the next meeting.
The group also discussed avoiding freestanding posts on state rights-of-way to reduce potential conflicts with the Indiana Department of Transportation and minimizing load on Duke Energy utility poles.
Next steps: staff will obtain vendor pricing and lifetime estimates, coordinate with commissioners on designs, and return with a recommended program and budget for brackets and banners.

