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After debate, Somerville board approves up-to-$20,000 contract for referendum communications
Summary
The Somerville Board of Education approved a contract authorization capped at $20,000 for Laura Bishop Communications to produce informational referendum videos and outreach materials, following a debate over cost and bias.
The Somerville Board of Education on Jan. 7 approved a contract authorization, not to exceed $20,000, for Laura Bishop Communications to produce informational materials and videos about an upcoming district referendum.
Board members debated the cost and whether a video-based campaign could appear biased or supplant public meetings. The motion to limit the contract “not to exceed $20,000” was moved and seconded; Amanda Sherwin seconded the amended motion. The final roll-call…
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