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Live Nation: Ascend Amphitheater had 39 events in 2024; reports local revenue and sustainability metrics
Summary
Ascend the Amphitheater reported 39 events in 2024, nearly 154,000 attendees, Metro revenue just under $1 million and a 28.5% DBE qualifying spend, the venue's general manager told the parks board.
Ascend the Amphitheater general manager Alyssa Nair told the Metropolitan Board of Parks and Recreation on Jan. 7 that the venue staged 39 events in 2024, drew about 154,000 total attendees and produced nearly $985,000 in revenue to Metro.
Nair said the 39 events combined 30 Live Nation-promoted shows and nine civic or special events including CMA Fest, Cypress Hill with the Symphony and Americana Festival. She said 47% of attendees were from the Nashville area and that overall attendee satisfaction was high: "86% of fans said they would recommend the venue," she told the board.
Why it matters: the Amphitheater is a major entertainment venue in the city; Nair said Metro revenue and tax receipts from the venue support…
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