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Millard County awards tourism billboard contract to Media Resources, conditions approval on negotiations and proof of licensing
Summary
After weeks of analysis and price comparisons, the commission voted to award the tourism billboard contract to Media Resources conditioned on successful negotiations, required licenses and stamped drawings; commissioners debated longevity, warranties and supply-chain risks.
The Millard County Commission voted to accept Media Resources’ proposal for a new county tourism billboard, subject to successful contract negotiations, confirmation of current general contractor and business licensing, and provision of stamped structural drawings.
Commission staff presented bids from three vendors and summarized cost and warranty differences. Media Resources’ bid (after adjusting to comparable display resolution) was substantially lower than Watchfire’s higher-priced proposal. Commissioners discussed lifespan, warranty, service response, supply-chain risk (Media Resources’ LED panels sourced abroad) and the tradeoff between lower upfront cost and longer-term replacement expenses.
Why it matters: The billboard is intended for countywide tourism promotion (an on-site board that will not carry third-party commercial ads). The selected vendor will supply the LED display, structure, installation, and service agreement; the county emphasized that final approval is conditioned on negotiation of terms and verification of contractor credentials.
Details from the meeting: Staff reported Watchfire’s original bid was approximately $364,209 and Media Resources’ adjusted bid was approximately $246,000–$257,000 (the presenter noted an $11,000 increase if Media Resources upgraded to a finer 16mm pixel pitch to match Watchfire’s 16mm specification). Commissioners discussed warranties (Media Resources offering a 10-year parts warranty on some components, but the product line has only been in use for three years), local service response, and expected 90-day completion timelines. Staff recommended Media Resources with the 16mm specification; the commission approved the award "subject to successful negotiations and required licensing/stamped drawings." The commission also instructed that the signed agreement return to the chair for final signature and come back to the commission as required by agreement terms.
Quotes and context: Commissioners described the decision as balancing short-term cost savings against lifecycle risk and service access; staff emphasized the county can revisit terms during negotiations and require proof of local representation and stamped engineering drawings.
Ending: Staff will complete contract negotiations with Media Resources, verify contractor licensing and stamped drawings, and return the final agreement to the commission for signature and formal execution.
