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Council hears plan to use Building Healthier Communities grant to fund $180,000 marketing campaign
Summary
Economic development director William Wallach described a multiyear, $180,000 contract with marketing consultant Vincent Hoag to implement a previously procured marketing strategy using city grant funds; council discussed target audiences and pop‑up outreach events.
Torrington’s economic development director told the City Council on Jan. 6 that staff negotiated a multiyear contract estimated at $180,000 with marketing consultant Vincent Hoag to implement a strategic marketing plan originally procured for Mason Hoke.
William Wallach said the work would be paid from the Building Healthier Communities grant program, a city grant pool he described as containing $750,000 for economic development initiatives. Wallach told the council that the campaign would support housing improvements, business retention and recruitment, and…
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