In a director's report at the City of Sugar Land workshop, staff summarized recent business-development outreach, media attention from an innovation summit, and staffing changes in the city's tourism and events team.

Staff said a delegation attended the Plug and Play summit in California in November and met representatives from companies including AstraZeneca, Shell and ExxonMobil; the city announced a related project while at the summit and staff said that announcement generated media coverage across outlets including the Houston Business Journal, Houston Public Media and Community Impact.

Staff introduced Alyssa Abdullah as the city's new sales and events manager and noted she has led outreach at industry conferences and solicited meeting planners. Staff said Abdullah met more than 50 meeting planners and about 50 suppliers at Destination Southwest in The Woodlands, and that two group bookings visited or will visit Sugar Land: one tour operator bringing about 100 travelers who stay in Sugar Land before a cruise from Galveston, and the Texas District County Attorneys Association, which had over 300 attendees and is scheduled to return to the Shirley Marriott in April 2025.

Staff also noted commercial revitalization grant applications are open and encouraged spreading the word; specific grant details and deadlines were not specified in the director's report.

No formal actions were recorded as part of the director's report in the workshop transcript.