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VoluSh video guide advises contestants to lead with story and show traction; Herbtastic used as example
Summary
A VoluSh tutorial video lays out tips for innovation-challenge submissions: show your personality, explain the problem with a personal story, describe the product simply, present market data and milestones. The video highlights Kendall Buck’s Herbtastic as a model entry.
The video presenter for the VoluSh innovation challenge released a short tutorial advising prospective contestants to make their personality and problem framing central to a submission. “The main thing to remember is that judges will be watching this video to get to know you better,” the presenter said.
The presenter said contestants should connect their product to a personal story that explains the problem and then briefly describe the solution or prototype. Using a submitted entry as an example, contestant Kendall Buck explained the problem she addressed:…
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