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Monona delays final action on proposed digital billboard lease at Avisca Park
Summary
Council took no action on a proposed lease with Adams Outdoor Advertising for a digital billboard at Avisca Park; staff said negotiations require further review and materials are in plan commission and parks packets.
Monona — The council considered a proposed lease with Adams Outdoor Advertising for placement and operation of a digital billboard at Avisca Park (Resolution 25-1-2769) but took no final action on Jan. 6.
City Administrator Neil reported the item was not ready for approval and would return to a future meeting; staff and city attorney review of negotiation details remain in process. Adams Outdoor Advertising had a representative available online for questions, but some council members said they had relayed substantive questions privately to staff and preferred those negotiations continue without public discussion during ongoing negotiations.
Staff advised residents interested in the project to consult the planning commission packet (the item was previously discussed at the Nov. 11 planning commission meeting) and parks commission materials, where the physical aspects and prior public input are recorded. The council left the item without final action; a future meeting will include a return of the lease item when negotiations and attorney review are complete.
