Special Issues Committee drops Soho Square sign-variance request after discussion

The Special Issues Committee discussed and then dropped a sign-variance request for 8312/8314 28th Avenue South (Soho Square) on Jan. 6 after committee members raised concerns about off‑premise signage, window coverage limits under the city sign ordinance, and enforcement of existing nonconforming signs.

The applicant said the window graphics were meant to cover a storage area and improve appearance. Committee members and staff noted that the ordinance allows only 20% window coverage in the zoning district and that the existing window graphics predated recent ordinance changes; members said the committee could not grant an exterior sign variance for a non‑owner of the property in the way presented. Several committee members suggested an internal-screen solution, painting, or other on‑site cosmetic fixes as alternatives.

Councilor Aleman and other members discussed ordinance language and grandfathering; staff said the existing signs may be remnants of an earlier configuration but emphasized that enforcement and conformity questions would need follow‑up. The motion to drop the variance request was made by Councilor Aleman (moved) and seconded by Councilor Gere; the motion to drop passed 5‑0.

Why it matters: The discussion highlighted a recurring issue about nonconforming signage and how the city enforces sign regulations. Committee members asked staff to review enforcement on existing signs so similar cases are treated consistently.

What happens next: The variance request was dropped; staff will follow up on enforcement and the committee encouraged the applicant to consider internal or property-owner-approved solutions.