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Scottsdale tourism staff touts June Days turnout, outlines plans for Scott’s Dazzle holiday program
Summary
Tourism staff reported high attendance and merchant participation for the June Days Old Town marketing campaign and previewed the upcoming Scott’s Dazzle holiday program, including new activations and a multimedia advertising plan.
Angelica Capullo, marketing program manager for Scottsdale Tourism and Events, told the Tourism Development Commission on Oct. 21 that Old Town Scottsdale’s June Days summer campaign delivered strong merchant participation and audience engagement and previewed Scott’s Dazzle, the city’s annual holiday activation beginning Nov. 29.
Capullo said June Days — now in its fifth year — compiled more than 100 events and included roughly 50 participating merchants. The campaign combined city signature and micro events with merchant listings on a dedicated June Days web landing page and supported merchants with social posts and advertising that drove traffic to merchant event pages.
“Both days [of the Scottsdale stadium tours] sold out, and we had a waiting list,” Capullo said,…
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