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Discover Odessa reports gains in events, sports recruitment and visitor data
Summary
Discover Odessa presented a July–September quarterly report showing growth in sports events, a new visitor data feed and digital-marketing metrics; staff highlighted hotel inventory and sport-event recruitment while answering council questions about specific events and hotel-night counts.
Discover Odessa presented its quarterly report for July through September, outlining event counts, estimated attendees, hotel-night impacts and new visitor data that staff say will guide marketing and recruitment strategies.
The presentation emphasized sports as the leading driver for the quarter, noting the West Texas All Star Tournament, multiple boxing events, golf tournaments and the Bands of America event that brought 15 schools for a weekend. The report listed 54 hotel properties with 4,724 rooms in market and broke the economic-impact totals down by meetings, special events…
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