Plan Commission approves 100‑sq.-ft. main sign for A1 Creative Packaging
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Summary
Fort Atkinson Plan Commission approved a site plan review April 8 to allow a 100‑square‑foot primary sign and a 12‑square‑foot secondary sign for A1 Creative Packaging at the Rockwell/Janesville site after staff found the proposal met city sign rules.
The Fort Atkinson Plan Commission on April 8 approved a site plan review to allow new signage for A1 Creative Packaging at the property addressed as 600 Rockwell Avenue with the physical sign located at 801 Janesville Avenue.
City staff told the commission the proposal includes a 100‑square‑foot primary sign facing Janesville Avenue and a 12‑square‑foot secondary sign. Staff said the signs meet the city's sign‑size allowances for the building's 162 linear‑foot facade, that two signs are allowed for the customer entry and primary identity element, and that no lighting or projection is proposed.
The commission heard that the signs will be flat aluminum panels with a vinyl coating and will match earlier signage approved for the same company at the Rockwell site. City staff recommended approval of the site plan review as consistent with the city's sign ordinance and comprehensive plan. Council representative Schultz also noted the company’s ongoing expansion into the northern portion of the former NASCO building and said the commission was pleased to see the business grow in Fort Atkinson.
A motion to approve the site plan review was moved and seconded and carried with the commission voting in favor.
Details: The larger sign is 100 square feet and the lower sign is 12 square feet; the building facade used for the allowance measures 162 linear feet, and the proposal includes no externally projecting or illuminated elements.
The plan commission approved the request on a motion and second; the motion carried with members voting aye.