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Okaloosa County OKs $16.1 million 2026 Sales and Marketing Plan for Tourism
Summary
The Board approved the Okaloosa County 2026 sales and marketing plan presented by Jennifer Adams of Taurus Development. The presenter cited use of AI across marketing and listed a budget of approximately $16.085 million; commissioners approved the plan unanimously.
The Okaloosa County Board of Commissioners voted Oct. 7 to approve the county’s 2026 tourism sales and marketing plan, a package the presenter described as responsive to shifts in media and the widespread adoption of artificial intelligence.
Jennifer Adams, who identified herself as "Jennifer Adams with Taurus Development," requested approval of the 2026 sales and marketing plan and gave a cost figure during her presentation: "Today, I'm…
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