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Dairy West briefs Senate committee on marketing, school programs and export plans; 2024 budget about $19.3 million
Summary
Dairy West (Idaho Dairy Products Commission and Utah Dairy Commission) presented its annual report. Interim CEO Jenny Nelson outlined marketing work, school 'adopt-a-cow' education, digital promotions (Instacart return on ad spend $10), sustainability messaging and an export mission planned for Singapore.
Dairy West made its annual presentation to the Senate Agricultural Affairs Committee, outlining consumer marketing, school-education programs, sustainability messaging and export initiatives, and reporting a combined 2024 budget of roughly $19.3 million.
"We are Dairy West," interim CEO Jenny Nelson said in a presentation video shown to the committee. Nelson, who identified herself as interim CEO and said she has worked in the dairy sector for 25 years, told members Dairy West represents the Idaho Dairy Products Commission and the Utah Dairy Commission and employs about 21 staff across the region.
Nelson described funding and assessments: producers are assessed 15¢ per 100 pounds of milk;…
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