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Idaho Potato Commission plans Mexico push amid global processing competition and water concerns
Summary
Jamie Hyam, president of the Idaho Potato Commission, said the commission expects roughly $15 million in revenue and is investing reserves to promote Idaho potatoes in Mexico while warning of growing global processing capacity and water, labor and succession challenges.
Jamie Hyam, president of the Idaho Potato Commission, told a legislative committee the commission plans a marketing push in Mexico and will use reserves to fund promotional activity as the industry confronts international processing competition and domestic challenges.
Hyam said the commission’s revenues for the year are about $15 million, funded primarily by industry assessments. The commission maintains reserves to cover multi-year commitments; after covering commitments for up to five years, Hyam said the commission would have about $776,000 remaining. Commissioners voted to use reserves for planned promotional activity in…
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