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Idaho Potato Commission outlines $15 million budget, trade and labor concerns; uses reserves for Mexico promotion
Summary
Jamie Hyam, president of the Idaho Potato Commission, told a legislative committee that the commission expects about $15 million in revenue, is using reserves to fund promotional activity in Mexico this year, and is monitoring trade, water, labor and succession risks to the industry.
Jamie Hyam, president of the Idaho Potato Commission, presented the commission’s financial overview, promotional strategy and sector risks to a legislative committee.
Hyam said the commission’s revenues this year total about $15,000,000 and described a reserve structure held to cover multi-year commitments; after accounting for those commitments she said “we would have 776000 dollars left over.” She said commissioners agreed to use part of the reserves to pay for promotional activities in Mexico this year, which was the planned reason the commission’s expenditures would exceed revenue for the year.
Hyam described several trade and market pressures facing Idaho growers. She…
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