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Idaho Potato Commission briefs Senate committee on industry challenges, research and marketing
Summary
The Idaho Potato Commission reported roughly $15 million in projected revenues, described marketing and international-market pressures, highlighted seed and soil research with the University of Idaho, and showed recent national advertising creative.
Jamie Hyam, president of the Idaho Potato Commission, told the Senate Agricultural Committee the commission’s mission is to “promote and protect the Grown in Idaho seal and the famous Idaho potato name” and that the commission is funded by growers, shippers and processors.
Hyam presented financial figures the commission uses for planning: projected revenues “just over $15,000,000” and estimated expenditures near $15.5 million,…
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