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Metro expands research tools: rider/non‑rider surveys, Locus mobility data, State of the Customer dashboard and Real Hub
Summary
King County Metro described its research program to the Regional Transit Committee on March 19, detailing semiannual rider/non‑rider surveys, a 1,700‑respondent onboard survey, mobility analytics via Locus, and staff tools including the State of the Customer dashboard and the Real Hub portal.
King County Metro described its research and evaluation program to the Regional Transit Committee on March 19, explaining how the agency combines customer surveys, onboard observations and third‑party mobility data to inform planning and measure performance.
Chris O’Claire, director of Metro’s Mobility Division, said Metro has one of the region’s most extensive rider and non‑rider data collections. ‘‘We actually have 1 of the most robust rider, non rider data collection systems in the country or even in the world,’’ he said. Anne Gienapp, Metro’s research program lead, provided the presentation’s technical details.
Key research components
- Rider / non‑rider household survey: Metro conducts a countywide address‑based survey twice a year that yields roughly 2,000 responses per wave. The survey captures travel…
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