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DRCOG unveils 'Power Ahead Colorado' brand for building decarbonization program
Summary
The Denver Regional Council of Governments presented a new consumer-facing brand, Power Ahead Colorado, for its regional building decarbonization program after multi‑month research and testing. The campaign will emphasize comfort, health and cost savings and aims to launch in January 2026.
The Denver Regional Council of Governments (DRCOG) technical committee heard a presentation on a new consumer brand for its regional building decarbonization program on an October meeting, where consultants with Karshagen unveiled the name Power Ahead Colorado and an initial creative campaign.
Consultants said the campaign is based on four months of research that included 12 stakeholder interviews, advisory‑council sessions with community partners, focus groups with low‑income homeowners and a survey of about 180 homeowners across the DRCOG region. Camille Zuccardi, vice president of strategy at Karshagen, said the research showed residents respond to messages about comfort, health and cost rather than technical terms. “We cannot say decarbonization. No one understands what that means,” Zuccardi said, summarizing the team’s guidance on vocabulary.
Karshagen account director…
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