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Tourism secretary: $8.7 billion industry; ski resorts having strong season

2259551 · February 11, 2025

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Summary

Tourism Secretary Chelsea Ruby told the committee that tourism has an $8.7 billion annual impact in the state and highlighted strong snow conditions at ski resorts, noting Snowshoe had reached about 50 inches for the season.

Chelsea Ruby, secretary of the Department of Tourism, told the Joint Committee on Government Finance that tourism has an $8.7 billion annual impact in the state and that the sector touches every county.

“I am very honored to have been asked to stay by Governor Morrissey,” Ruby said. She told committee members that the Groundhog’s report has helped ski resorts and that Snowshoe had reached about 50 inches for the season. “All the resorts are having a great season,” she said.

Ruby said tourism projects affect every county and that her office’s door is open to legislators. She did not announce new funding or program changes in her remarks.

Why it matters: Tourism is a significant part of the state economy; strong seasons for resorts can affect local businesses, lodging tax receipts and regional employment in resort counties.