Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Visit Hickory touts new brand, convention-center expansion and $351 million in visitor spending
Summary
Hickory Metro Trade Center and Visit Hickory reported record occupancy-tax revenue, a new visitor-facing brand (“Ohay!/Now You Know”) and a $15 million convention-center expansion funded by hotel occupancy tax at the Oct. 21 council meeting.
Mandy Pitts Hildebrand, president and CEO of the Hickory Metro Trade Center and Visit Hickory, briefed the Hickory City Council on the tourism authority’s annual report for the fiscal year that ran July 2024–June 2025.
Hil debrand said the authority adopted a new visitor-facing brand — featuring the tagline Love Life Well Crafted and the visitor greeting “Ohay!” along with the complementary “Now You Know” positioning — and reported record event and occupancy-tax revenue that helped fund a recently completed convention-center expansion. "It's a new era,"…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
