Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Consultant outlines naming-rights campaign; policy 702.2 moved to consent for vote
Summary
Consultant Greg Cooper described a multi-phase naming-rights and sponsorship program for district facilities, emphasizing community participation, transparency and a multi-tier pricing structure; the board's naming-rights policy (702.2) was placed on the agenda for approval next week.
Greg Cooper of Sutansom Strategies gave the board a detailed presentation on establishing a naming-rights and sponsorship program for Bethel Park School District facilities and programs.
Cooper, introduced by Superintendent Doctor Walsh, said selling naming rights is “not about naming rights. It's about building a sense of community through participation.” He described the work as a multi-step process that often takes 18 to 24 months and requires an inventory of sponsorship opportunities, a pricing structure,…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
