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Visit Spokane presents Liberty Lake promotional campaign and hands off photo/video assets to local businesses
Summary
Visit Spokane updated the Liberty Lake City Council on a lodging-tax–funded marketing push that produced photo and video assets the agency will share with small businesses; council members asked about distribution and rights.
Visit Spokane representative Rose Noble told the Liberty Lake City Council on Oct. 21 that work funded with lodging-tax dollars is producing new photo and video assets to promote Liberty Lake to drive-market visitors and to support local businesses.
Noble said the content—short social clips and a longer “long-form” video—was filmed this summer and is now in use in a fall campaign called “Escape to Liberty Lake.” “We will have a full annual report for you, before November 30,” Noble said, referring to a related regional tourism partnership, and added the lodging-tax assets…
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