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Visit Spokane presents Liberty Lake promotional campaign and hands off photo/video assets to local businesses
Summary
Visit Spokane updated the Liberty Lake City Council on a lodging-tax–funded marketing push that produced photo and video assets the agency will share with small businesses; council members asked about distribution and rights.
Visit Spokane representative Rose Noble told the Liberty Lake City Council on Oct. 21 that work funded with lodging-tax dollars is producing new photo and video assets to promote Liberty Lake to drive-market visitors and to support local businesses.
Noble said the content—short social clips and a longer “long-form” video—was filmed this summer and is now in use in a fall campaign called “Escape to Liberty Lake.” “We will have a full annual report for you, before November 30,” Noble said, referring to a related regional tourism partnership, and added the lodging-tax assets shown to council were specific to Liberty Lake.
The project includes professional photography and videography the bureau will provide to small, tourism-facing Liberty Lake businesses at no charge so they can use the material in their own promotion. Noble described multiple short formats (7-, 15- and 30-second clips) that can be used on social channels and a longer 90-second video for YouTube and the Visit Spokane website.
Council members asked how businesses could access the assets. Noble said Visit Spokane has already shared restaurant footage and expects to deliver additional assets as licensing agreements allow. “The intention is to provide these assets for free to small businesses,” she said, adding the bureau has revised photographer contracts to secure broad usage rights.
Council members also noted a misspelled slide during the presentation; Noble acknowledged the error and said it will be corrected. The presentation highlighted early digital results: Visit Spokane reported the Liberty Lake page among its top 10 most-trafficked pages since the campaign began and said tens of thousands in drive markets had seen the ads.
The bureau also described complementary “digital experiences” such as trails or themed itineraries (for example, a makers or farmers-market experience) that could be rolled out and expanded in 2025–26.
Noble named Liberty Lake Wine Cellars as the first “maker” profiled in a new storytelling campaign Visit Spokane is running to spotlight local businesses.
Council members thanked Visit Spokane for the work and asked for links to the longer videos and for confirmation on asset delivery and licensing; Noble said she would circulate direct links to the content and follow up on any outstanding asset transfers.
