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Santa Rosa council adopts city asset naming and renaming policy, delegates future changes to staff process
Summary
The Santa Rosa City Council approved a new city asset naming and renaming policy and authorized a process that gives council flexibility on donor naming terms while allowing staff to manage applications; the council also delegated future technical revisions to the Board of Public Utilities process outlined in the policy.
The Santa Rosa City Council on a 6-0 vote adopted a new City Asset Naming and Renaming Policy that establishes how the city will consider requests to name or rename public assets such as parks, trails, buildings and facility elements. The council also authorized administrative procedures and delegation steps that staff will use to evaluate and implement naming requests.
The policy replaces an older park-naming procedure and lays out application requirements, outreach expectations, and options for donors who request naming recognition. Assistant City Manager Jason Nutz presented the draft and described changes made after the council’s July discussion, including clearer language on donations, outreach, and who is responsible for implementation costs.
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