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IT staff outlines My Encinitas app outreach plan, sets user-growth target for FY2025–26
Summary
Kieran of the City of Encinitas IT department described outreach plans for the My Encinitas mobile app and said staff is targeting a 20% increase in new users (1,289 new users) for fiscal year 2025–26, with QR-code and social media campaigns and collaboration with the youth commission.
Kieran of the City of Encinitas IT department presented the My Encinitas mobile app to the Youth Commission on Oct. 1 and said staff aims to add 1,289 new users in fiscal year 2025–26 — a 20% increase from the prior year.
Kieran described the app as “your digital city hall,” a place where residents can report issues and find city updates. He outlined outreach tactics that include printed QR codes on flyers and business window clings,…
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