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Commissioners, industry discuss off‑season demand, niche markets and event strategies to stretch tourism year‑round
Summary
At a joint Oct. 7 workshop, Walton County commissioners, TDC members and consultants debated how to reduce seasonality by concentrating demand around events and targeting distinct visitor segments such as homeschool families, weekend or 'needs‑based' travelers and cycling enthusiasts.
Walton County commissioners, Tourist Development Council members and consultants discussed tactics to reduce heavy seasonality in the county’s visitor economy during a joint workshop Oct. 7.
Commissioner Brad Drake and others pressed consultants for ideas to strengthen shoulder seasons and diversify activity beyond the busy South End. Drake asked whether the county still has a distinct "season" and suggested exploring sports parks and other attractions; the steering committee and consultants replied that…
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