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Consultants outline tourism strategy tools; public survey gets 974 responses, shows mixed resident sentiment
Summary
Jones Lang LaSalle consultants briefed the Walton County Tourist Development Council and Board of County Commissioners at a joint workshop Oct. 7 and reported the public survey closed Oct. 1 with 974 responses, showing broad recognition of tourism’s economic role alongside resident concerns about traffic and housing.
Jones Lang LaSalle consultants briefed the Walton County Tourist Development Council and Board of County Commissioners at a joint workshop Oct. 7 on the firm’s diagnostic tools and early findings as part of a tourism strategic-planning engagement.
Consultant Scott Beck said the work relies on three primary tools — a demand-driver inventory, an event matrix and a Tourism Readiness Index. "The cornerstone of our work ... is the Tourism Readiness Index," Beck said, describing an index with quantitative and qualitative elements used to place Walton County on a destination typology and guide strategy.
The consultants…
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