Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Tourism Marketing topic
No spam. Unsubscribe anytime.
Visit West Bend highlights: farmers market ranks No. 1 in Wisconsin; new marketing content and photo shoots planned
Summary
Staff reported that the West Bend farmers market was ranked No. 1 in Wisconsin for the fourth consecutive year and announced new promotional content, photo shoots and partnerships including a small increase in support for Visit Washington County.
Staff for Visit West Bend and the city’s communications team reported several promotional successes and upcoming marketing activities at the Oct. 7 tourism commission meeting.
Jacob, tourism staff, told the commission the West Bend farmers market was rated the No. 1 farmers market in Wisconsin for the fourth year in a row and placed 10th nationally this year — the city’s highest-ever national finish. Jacob said the office is creating new street-interview-style video content that debuted at the farmers market and that staff are scheduling a photo shoot to capture fall-color imagery for the Visit West Bend asset library.
Chair and staff thanked local partners for their contributions to the city’s tourism work and listed recurring partners that receive room tax payments: Downtown West Bend Association, Museum of Wisconsin Art, Bend Historic Theater and West Bend Area Chamber of Commerce. Chair also noted a new collaboration with Visit Washington County and said the draft 2026 operating budget includes an additional $5,000 in support for that organization.
Jacob said the team continues to develop new promotional assets to broaden reach and authenticity, and staff asked partners to watch for grant and calendar notices. Kelly (communications/tourism staff) said she is onboarding and brainstorming new ideas with the team.
The commission also acknowledged Horicon Bank’s sponsorship of the Independence Day fireworks as a donor recorded in the 2025 revenue summary.
