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Santa Cruz council approves formation process for Santa Cruz Mountain wine business district amid mixed public comment
Summary
Council approved consent items that include staff concurrence to pursue a Santa Cruz Mountain Wine Business Improvement District; industry speakers urged approval while at least one public commenter opposed government-managed marketing and mandatory assessments.
The City of Santa Cruz on Sept. 30 approved a consent agenda that included staff acceptance of materials to form a Santa Cruz Mountain Wine Business Improvement District (WBID). The consent motion was moved by Council member Bruner, seconded by Council member O'Hara and passed unanimously.
Several speakers from the local wine industry urged council approval during public comment. Kayky (Kiki) Lenny McKay, executive director of the Santa Cruz Mountain Wine Growers Association, said the district would let wineries pool marketing resources and promote the…
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