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Palo Alto outlines phased rollout and marketing plan for voluntary time‑of‑use rate
Summary
City staff proposed a phased test of a voluntary time‑of‑use (TOU) rate in 2026 with targeted outreach to high‑use customers, an FAQ library, and bill inserts; commissioners suggested clearer messaging and faster enrollment.
The Utilities Advisory Commission reviewed city plans to pilot and then offer a voluntary time‑of‑use (TOU) electricity rate designed to encourage customers to shift usage into daytime solar hours.
Catherine Albert, communications manager for Palo Alto Utilities, told commissioners the city plans a phased rollout beginning with small test cohorts in January 2026 (about 10 customers per month) to validate customer experience and messaging. If testing goes well, staff would expand to about 50 customers per month with full enrollment around July 2026. Staff…
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