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Council backs pilot payroll support to attract curated tenants to downtown 'hub'

5880912 · October 2, 2025
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Summary

Council authorized staff to develop a forgivable-loan-style pilot to subsidize partial payroll and tenant improvements for targeted businesses at the Hub commercial center to accelerate downtown revitalization; staff proposed a $1.0to $1.5 million fund and said final agreements will return to council for approval.

The City Council authorized staff on Oct. 1 to develop a job-creation pilot program that would use forgivable loans or payroll subsidies and tenant-improvement incentives to attract curated tenants to the Hub, a city-prioritized commercial center in downtown Corona.

Economic development staff presented a program modeled on similar incentives used by other Southern California cities, saying the tool would help recruit unique restaurants and entertainment operators and speed a transformation the city has sought for years.

Why it matters: Downtown stakeholders told the city that ordinary market forces were not…

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