Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Place Branding topic
No spam. Unsubscribe anytime.
Glocester council selects new town brand, adopts logo option and tagline
Summary
After a multi‑phase marketing process, the Glocester Economic Development Commission and town council selected a final place‑branding design and tagline, directing staff to accept final files and a marketing plan from the consultants.
The Glocester Town Council voted to adopt a new place brand for the town and selected “Option 1” of two final logo designs after a presentation by the Economic Development Commission’s consultants on Oct. 2, 2025.
The council’s choice follows a months‑long branding process led by consultants Ashley Peck of Ashley Peck Creative and Tuni Schachner of Tuni Schachner Consulting, who presented research, brand pillars, two logo options and three possible taglines. “Our intention from the beginning was to highlight and amplify the unique aspects of Glocester,” Ashley Peck said during the presentation.
Why it matters: the EDC and its consultants framed the effort as a strategic marketing initiative to preserve and promote Glocester’s rural identity and natural resources while supporting local businesses. The chosen option emphasizes historic village imagery (a lamppost and bench), a tree and a warm, rustic color palette intended for use across digital and print materials.
The consultants summarized their process as a three‑phase engagement that included stakeholder interviews, a resident/nonresident survey and on‑the‑ground observation. From that work they developed five brand pillars—“preserve rural charm,” “celebrate stories,” “support local makers,” “foster belonging” and “grow with intention”—which they said guided the visual and messaging recommendations. “The simplicity of the scout patch was used as design inspiration,” Peck said, describing the logo’s look and feel.
Design details presented included a full‑color logo with a bordered emblem and a second, more minimal version without a border; applications shown included signage, apparel and a potential town wayfinding program. The consultants recommended keeping the town’s original signage in place alongside any new materials because it “resonates deeply with residents,” Peck said.
At the council meeting, a motion was made and seconded to select Option 1; members voted in favor. The council asked that, following finalization of the marketing plan and delivery of final design files, the EDC and other town commissions coordinate implementation within available means.
The council’s vote authorizes the town to accept the consultants’ final brand guide, production files and suggested marketing strategy; the consultants said they will deliver the final marketing plan and packaged files to the town in the coming weeks. Council members discussed practical considerations such as one‑color uses for low‑cost merchandise and rules for pairing the logo with the selected tagline.
Next steps: the consultants will deliver the brand guide, finalized marketing plan and templated design files to the town; the EDC will coordinate implementation recommendations with other town bodies. The council did not set a specific rollout date at the meeting.
