EnvisionIT, the creative and media agency recently awarded Visit St. Pete Clearwater’s advertising contract, introduced itself to the Tourist Development Council on Oct. 15 and outlined a plan centered on precision digital targeting, creative tailored to niche audiences and an investment in AI-enabled insights.

Jason Goldberg, EnvisionIT executive sponsor for the account, described the agency’s hospitality and emerging-technology background and said the agency will emphasize a “performance mindset” that treats each marketing dollar as measurable and optimizable. “Every moment should be an opportunity to optimize,” Goldberg said.

Vanessa Garripo, group account director, and other agency staff said the agency plans to use digital precision (for example ZIP-code-level targeting inside designated market areas), creative variations to reach distinct traveler segments and shared-data insights across media, earned and owned channels. The agency also described work with Unchained — an AI education/partnership initiative the firm’s leadership helped launch — and indicated it will support the destination’s efforts to use AI responsibly to inform strategy.

Council members asked several operational questions, including how the agency manages overlapping clients in a market such as Chicago and how it keeps insights and reporting integrated across teams. Agency representatives said they use integrated teams and shared-insight processes and cited experience working with multiple stakeholders in the same geography.

The agency said it is finalizing a strategic brief with Visit St. Pete Clearwater and will deliver a media plan for fiscal year 2026 in the coming weeks.