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Visit St. Pete Clearwater reports Atlanta activations drew local artists, influencers and $676,000 in earned-media value
Summary
Visit St. Pete Clearwater summarized two recent Atlanta activations — Piedmont Park Arts Festival and Atlanta Food & Wine — highlighting local-artist participation, culinary sampling, influencer amplification and an estimated $676,000 in earned media value.
Jessica Morrow, marketing project manager at Visit St. Pete Clearwater, presented the results of two Atlanta activations on Oct. 15: a two-day presence at the Piedmont Park Arts Festival and a four-day presence at Atlanta Food & Wine.
Morrow said the Piedmont Park activation showcased arts and culture with three local artists brought to Atlanta in partnership with Creative…
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