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Design team pitches low horizontal monumentation for Grand Boulevard; board raises sight-line and height concerns
Summary
Designers for the Howard Group presented a conceptual 'kit of parts' of landscape walls and low horizontal signage for Grand Boulevard along U.S. 98. Reviewers praised the integrated landscape-signage approach but flagged sight-triangle and occasional 6-foot wall heights for further study.
Design consultants for the Howard Group presented conceptual identity monumentation and a material palette for the Grand Boulevard frontage along U.S. 98 and asked the Walton County Design Review Board for feedback on October 2.
The presentation, led by Harry Mark of RSM Design, proposed replacing the existing upright monument signs with a “kit of parts” of landscape walls and lower, horizontal signs that would be repeated along about three-quarters of a mile of project frontage. Mark said the approach is intended to “change the paradigm from a retail center to a…
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