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Alachua County releases market analysis for proposed Fresh Food Pathways food hub

6425441 · October 14, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

A market analysis released to county commissioners found demand and potential pilot opportunities for a multi-purpose food hub that would help local farmers reach institutions, retailers and residents; next steps include pilot projects and a business plan.

Alachua County commissioners heard a summary on Oct. 14 of a market analysis meant to inform a proposed Fresh Food Pathways food hub that would aggregate, process and distribute locally grown food and support food-related business development.

The county contracted New Venture Advisors (NVA) and local nonprofit partners for a study that combined secondary data review with interviews, three focus groups and an online survey that collected 378 responses over five weeks. "We are hoping to do a just a quick overview of the first phase of this project," project lead Avi Mallinger of NVA told commissioners.

Why it matters: county staff and local agriculture leaders have framed the hub as a way to strengthen the local food economy, increase access to fresh produce in neighborhoods with food insecurity and expand markets for small farmers. The study mapped a broad trade area…

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