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Staff seeks event feasibility study after hotels report three-year occupancy decline; $75,000 in HOT tools proposed for 2026
Summary
City staff briefed council on a hotel summit and three-year hotel data showing a drop in occupancy and average daily rate; council directed staff to pursue an event feasibility study and digital footfall software funded in the adopted 2026 budget.
City staff reported Oct. 6 on recent work with local hotels and asked council to proceed with planned event-market analysis and technology purchases aimed at increasing visitor stays.
Assistant City Manager Ashby Gredman said staff convened a hotel summit with three of five local hotels (the other two met separately) to review hotel occupancy, incentive programs and marketing needs. Staff provided three-year occupancy and…
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