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Design board conditionally approves signage and mural at 2004 N. High St.; orders projecting sign moved
Summary
The University District Design Review Board granted a conditional certificate of approval for exterior alterations and new signage at 2004 North High Street, requiring the applicant to relocate a projecting sign to the metal sign band above the brick.
The University District Design Review Board on Oct. 23 granted conditional approval for exterior alterations and a signage package at 2004 North High Street (COA 2501000), with the condition that the projecting sign be relocated to the metal sign band above the brick.
Staff presented the application and noted the proposal includes painting select brick on the west and south elevations, installing multiple illuminated channel-letter wall signs, an illuminated projecting sign and other mounted signage. Staff told the board that the University District Plan recommends pedestrian-oriented signage and that the plan’s guidance recommends a 10-foot minimum height for projecting signs from grade; staff noted the municipal code allows the projecting sign at the lower height in this case but recommended relocating it to the sign band to be consistent with plan guidance. "The plan recommends 10 feet from grade," Stephanie Kentsler, Planning Division staff, said.
An applicant representative said the business had changed its color from its previous branding to "a red" more suitable for the neighborhood and that the mural reading "Fuel Your Fun" is painted and not considered a sign because it does not display a brand name. "We changed the color from what is our current branding to something that's more neighborhood appropriate," the applicant said.
Board members discussed the mural’s artistic quality and the balance between graphic murals and text. Staff and the applicant agreed to the staff-recommended relocation for the projecting sign. Member Mather moved to approve on the stated condition, and Member Reeds seconded. The motion passed unanimously: Gunzelman — yes; Parker — yes; Reeds — yes; Sublett — yes; Smanski — yes; Mather — yes.
Ending: The board’s conditional approval allows the applicant to proceed with the proposed exterior work and signage after relocating the projecting sign to the metal sign band; the board encouraged the applicant to consider a more artistic treatment for the mural, but that suggestion was a recommendation rather than a condition of approval.
