West Sacramento council approves start of tourism marketing district; schedules Nov. 5 public meeting and Dec. 3 hearing

The West Sacramento City Council on Oct. 15 adopted Resolution 25-107 declaring its intent to form the West Sacramento Tourism Marketing District and set a public meeting for Nov. 5 and a public hearing for Dec. 3 to consider final formation and assessments.

The district — proposed and presented by Economic Development Manager Megan Stiles — would assess hotels with 50 or more rooms for stays under 30 consecutive days. The management plan calls for a minimum 2% assessment (hoteliers may vote to raise it up to 4% later), an initial five‑year term, and an estimated conservative revenue of roughly $400,000 per year based on recent transient occupancy tax (TOT) collections. Stiles told the council the funds would be restricted to marketing, sales and destination development and could not be diverted for other city uses.

“We are asking for consideration of adoption of Resolution 25-107, which declares the city’s intention to establish the West Sacramento Tourism Marketing District,” Megan Stiles said during her presentation.

Why it matters: the district is intended to give local hoteliers a stable, dedicated funding stream to market West Sacramento as a destination…