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BVSD board studies updating sponsorship, advertising policy to expand district revenue
Summary
The Boulder Valley School District Board of Education reviewed board policy KHB on sponsorships and advertising, discussing naming rights, scoreboards, bus advertising and other revenue opportunities while raising concerns about equity, local control and student-facing advertising.
The Boulder Valley School District Board of Education spent the bulk of its meeting discussing a potential rewrite of board policy KHB to allow more active solicitation of sponsorships and advertising to generate revenue for district programs.
Board members and staff framed the review as a response to tight school budgets and a desire to reinvest any new revenue into student programs. Kathleen Sullivan, who presented the review for staff, said the district’s current sponsorship policy dates back decades and that neighboring districts use a wider set of approaches. "Our current policy defines a sponsorship agreement ... as a company that pays a premium or provides some economic benefit to the district in exchange for recognition," Sullivan said during the presentation.
Why it matters: board members were explicit that sponsorships could fund extracurriculars,…
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